Our Materials

At the core of our design philosophy is comfort—more than just a feature, it’s the essence of everything we create. We believe that the most innovative materials are found in nature, and by working with these resources, we aim to craft footwear that feels amazing while being thoughtful about the way it’s made. This principle drives every aspect of our design process, from choosing materials to creating products that are built to last and care for the environment.

Rather than relying on conventional synthetic materials, we turn to nature to provide smarter, more sustainable alternatives. The natural world has spent millions of years developing materials that are strong, flexible, breathable, and resilient. By adapting these materials into modern footwear, we are able to minimize our reliance on petroleum-based substances while still creating shoes that perform exceptionally well in daily life. This approach reflects our conviction that prioritizing sustainability doesn’t mean compromising on comfort, durability, or style.

One material that plays a key role in our designs is sugarcane. As a renewable resource, sugarcane grows quickly and can be responsibly harvested. We transform it into a lightweight, cushioned foam that forms the soles of our shoes. The result is a supportive and responsive base that absorbs shock while providing all-day comfort. This choice enables us to reduce our use of conventional plastics, creating a more sustainable product without sacrificing performance.

Tree fibers are another example of our commitment to using natural materials in innovative ways. Sourced from sustainably managed forests, tree fiber is processed into breathable fabrics that feel smooth and cool against the skin. This material is particularly suited for warm weather, as it helps regulate temperature and minimize moisture buildup. The breathability of tree-based materials makes them perfect for creating shoes that feel airy and comfortable, even in the heat, without compromising on durability or structure.

Merino wool, responsibly sourced, continues to be one of the cornerstone materials in our products. Known for its softness, strength, and natural ability to regulate temperature, Merino wool is versatile and adapts easily to various climates. It keeps feet warm in cooler temperatures and cool when it’s warm outside. Wool also resists odor and wicks moisture away from the skin, making it ideal for everyday wear. We work with suppliers who uphold high standards for animal welfare and environmental sustainability, ensuring that our wool comes from responsible sources.

We also incorporate organic cotton canvas into some of our designs. Grown without harmful chemicals, organic cotton supports healthier soil and farming practices. This material provides the perfect balance of durability and lightness, making it ideal for casual footwear that needs to be flexible and breathable. Organic cotton is a staple for casual styles, offering reliable performance while being gentle on the planet.

Our journey toward material innovation is one that blends design, comfort, and sustainability. Each product we create starts with a fundamental question: how should it feel, and how can it be made more responsibly? Our design teams continually experiment, test, and refine until we meet our high standards for both performance and environmental impact. This ongoing process is not a destination but a continuous journey of improvement and innovation.

A landmark achievement for us was the creation of the M0.0NSHOT Zero, a shoe designed with a net-zero carbon footprint. After years of research and collaboration, this ambitious project became a reality. Made with regenerative wool and a minimalist structure, the M0.0NSHOT Zero shoe represents a bold step forward in rethinking how products can be made with minimal environmental impact. It demonstrates that, with careful attention to emissions and carbon sequestration, it’s possible to reduce a product’s carbon footprint significantly.

Looking ahead, our goal is to continue minimizing our environmental impact while designing footwear that people love to wear. By choosing materials that nature has already perfected and using them in the most thoughtful way, we’re moving the footwear industry toward a more sustainable future. Every step, no matter how small, brings us closer to the vision that comfort, design, and environmental responsibility can coexist in meaningful harmony.