Privacy policy

Allbirds, Inc., along with its affiliated entities, is committed to the protection of personal information that can identify individuals directly or indirectly. This privacy policy details how your personal data is collected, processed, and used when you interact with Allbirds, whether online through websites and apps, or offline through physical stores, customer service, events, or promotions. The policy explains the types of information we collect, the reasons for collecting it, the circumstances under which we might share it, and the choices available to you concerning your data.

Personal information is collected to facilitate the operation of the business, ensure compliance with legal obligations, and protect the services provided by the company. This includes processing necessary to complete transactions, manage customer accounts, respond to inquiries, and fulfill product or service requests. In some cases, the processing of information is required for contractual purposes or to take steps before entering into a contract with you. Certain activities, such as participation in surveys, promotional campaigns, or marketing, may depend on obtaining your consent, which is asked when the information is initially collected. You have the right to withdraw consent at any time.

The type of information collected depends on your interactions with Allbirds. If you create an account, make a purchase, sign up for updates, or contact customer support, details such as your name, email address, postal address, phone number, and payment information may be collected. Additionally, any communications made via email, phone, text, or in person may lead to the collection of relevant contact details. Customer service calls may be monitored or recorded for quality assurance and training purposes where permitted by law.

Further information may be gathered when you choose to participate in activities such as surveys, product reviews, contests, or other promotional events. Participation is voluntary, and the information provided helps us improve our products, services, and customer experience. Any public content, such as social media posts or public reviews, may be seen by others and is not treated with the same level of confidentiality as private information.

We may also collect information about you from third parties, such as marketing partners or service providers, to update and enrich your records. Certain technical details and usage data are gathered automatically when you visit our website or use digital services. This includes device identifiers, IP addresses, browser information, location data, pages viewed, time spent on pages, and your interactions with ads and features. Offline data collected in stores or other physical locations may be integrated with online data when necessary.

Personal information is primarily used to process transactions, deliver products, personalize experiences, provide customer support, and communicate updates related to orders and services. It is also used for internal purposes like analyzing trends, improving products, preventing fraud, and ensuring legal compliance. Marketing communications may be sent to inform you about new products, services, or offers that might interest you, in accordance with applicable laws and your communication preferences. You can opt-out of marketing communications at any time, but certain essential service-related communications may still be sent.

To improve website functionality and enhance performance, Allbirds uses cookies and similar technologies. These technologies help operate websites, remember preferences, analyze usage, and deliver targeted ads. You have control over these technologies and can manage or disable them through your browser or device settings, though disabling them may affect the website’s performance and certain features.

We may share your personal information with trusted service providers that assist with tasks such as payment processing, order fulfillment, customer support, and website functionality. Information may also be shared with affiliates or business partners when necessary to fulfill product or service requests, or for internal business purposes. In some instances, information may be shared with legal, financial, or professional advisors, or disclosed to authorities when required by law or to protect the rights, safety, and property of Allbirds. If a business transaction, such as a merger or sale of assets, occurs, your information may be transferred as part of that process.

Allbirds takes reasonable physical, technical, and organizational measures to safeguard your personal information, but no system can guarantee complete security. We retain personal information only as long as necessary to fulfill the purposes for which it was collected, meet legal obligations, resolve disputes, and enforce agreements. Once this data is no longer required, it will be securely deleted or anonymized.

Our services are not intended for children, and we do not knowingly collect personal information from minors. Depending on applicable privacy laws, individuals have the right to access, correct, delete, or restrict the use of their personal data, as well as to manage marketing preferences. Requests regarding these rights can be submitted through designated contact channels, and they will be handled in compliance with relevant legal requirements.

This privacy policy may be updated from time to time to reflect changes in practices or legal obligations. Continued use of our services after these updates indicates your acceptance of the revised terms. If you have any questions or concerns regarding our privacy practices, you can reach out to the company using the provided contact details.